We built our brand and business on a locally based, sustainably driven platforms where, for the past 8 years, Rune has sourced a wide range of US-based partners and built tight-knit relationships with both East Coast & West Coast based manufacturers. Working with local fabric vendors in the fashion and textile industry is at the core of our mission, where we are constantly sourcing US based companies to work with for manufacturing. We feel that there is a great potential to rebuild our manufacturing platforms here in America and by supporting existing companies we are one step closer to that goal.
Though domestic manufacturing exists on a much smaller scale than it did during the industrial era, the mission of our brand is continue to support the existing, small “mom and pop” businesses that still exist here in NY and NJ. Our goal is to support our local economy and provide an outlet for other brands to manufacture locally.
As a private label manufacturing another aspect of Rune NYC’s business model provides the unique opportunity for clients to have the option to manufacture locally where we work closely with clients who are starting their own apparel brands. Rune NYC's private label business has generated a strong base of domestic manufacturing where all of our production is locally sourced and manufactured.
Rune NYC Spring 2021 Active Collection takes inspiration from the traditional Japanese textile dyeing processes widely known as Shibori- Tie-dyeing. Shibori is known to be one of the oldest indigo dyeing techniques in Japan and dates all the way back to the 8th century. There are a few variations of Shibori, which are tye-ing and binding methods used to create designs that are much more intricate design processes than the more widely known modern versions of tie-dying.
The ancient indigo dyeing process and modern fabric dye-manufacturing in general requires unsustainable practices and large amounts of water waste in order to compensate for the large quantities of fabrics consumed by the fashion industry. This is a direct result of fast-fashion due to the current demand for fast turnaround of new products. Another major issue that dye manufacturing presents is that most fabric dyes that offer wider ranges of color used to dye both natural and synthetic fibers are verified to have several toxic properties that are unsafe for both people and the environment.
Since the processes of dyeing fabric typically involves disposing of dyes in local local waterways, it ultimately becomes a pollutant that directly affect communities where dye manufacturing takes place and their surrounding environment. In turn, the current state of textile manufacturing to meet these demands has lead to a widespread environmental crisis.
Rune’s Sustainability Awareness Initiative
Rune’s sustainability model takes advantage of modern printing capabilities, which use environmentally friendly heat transfer printing processes for our textile print manufacturing, which eliminates the factors of water waste and the use of toxic dyes and allows for unlimited color range.
Rune NYC’s textile designer Jamie Kimak has degree in traditional textile design and fiber dyeing processes, where her 12 years experience in working with hand dyeing processes using natural dyes and printing alternatives has informed her practice to explore ways of combining traditional dye methods that are then manufactured through eco-friendly printing verses unsustainable bulk dyeing.
While continuing to use the traditional techniques in Shibori design to create prints for the Rune NYC Active Collection, Rune’s designer will shibori-dye a small piece of fabric, which is then scanned into the computer and creates into large-scale printable patterns and motifs printed on our domestically fabrics.